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INCORPORATED IN 2014, CONCREET IS LA BASED BRAND FOUNDED BY GERON MCKINLEY. AFTER GROWING UP IN L.A. & NEIGHBORING CITY COMPTON, GERON WAS PROVIDED WITH AN OPPORTUNITY THAT CHANGED HIS LIFE IN MANY WAYS. AFTER TAKING ADVANTAGE OF THIS OPPORTUNITY, GERON REALIZED THE LACK OF SOLID OPPORTUNITY IN THE COMMUNITY AND REMEMBERED THE ONE THAT CHANGED HIS LIFE. THUS, CONCREET WAS CREATED.  ALL PROCEEDS FROM PURCHASES ARE DONATED TO NON-PROFIT ORGANIZATIONS THAT ARE DEDICATED TO HELPING INNER CITY YOUTH.